The media campaign “Think. Be Alert!” is the first information campaign that uses emotive narratives to prevent the spread of ideas of violent extremism in the Kyrgyz Republic. The campaign consists of 4 short testimonies of people who have become victims of online recruitment by extremist groups. The media campaign also includes 8 expert interviews to inform the public about the strategies and narratives most often used by extremists to radicalize and recruit their victims.

The media campaign “Think… Be alert!” was developed based on the results of research conducted under the project “The Terrorist Use of the Internet” of the program “Holistic CVE Strategic Communications” in the Kyrgyz Republic. The campaign is being implemented as part of the Global Media Center project, which brings together the world’s leading experts in strategic communications in the fight against violent extremism and terrorism within International Contact Groups around the world.